About
The job page is one of the most critical surfaces on ZipRecruiter. But with four versions in use, the experience was fragmented, creating inconsistency, higher dev costs, and slower time-to-market.
As the lead designer, I led the initiative to unify the job page across the platform, delivering a more cohesive experience for users and a scalable foundation for teams.
The new design improved engagement and was successfully launched on the SERP and Homepage as an MVP, with plans to expand to other areas post-MVP.
Role
Product strategy
Information architecture
UX/UI design
XFT alignment
Timeline
Aug — Oct 2024 (MVP launch)
Problems
⚠️ Fragmented job page designs in production
Design highlights
The new layout improves readability through a structured hierarchy, distinct content sections, and a balanced visual design, allowing users to easily scan and understand job details.
Key job details are presented with four job attributes, each accompanied by iconography. These attributes were identified through UXR as the factors that job seekers care about most, enabling them to easily assess the job.
Critical actions like "Apply" and "Save Job" are grouped in a sticky position, ensuring they remain accessible as users scroll through the page.
An interactive map feature allows users to calculate commute times from their location to the job site, enhancing user engagement and facilitating better decision-making.
A scheduling feature enables job seekers to book intro calls with hiring managers through ZipIntro, streamlining the application process.
Various widgets are available to capture users' diverse intentions and meet other needs, such as collecting job preferences or setting up alerts for similar positions.
Results
This new design was validated through A/B testing, showing higher click-through rates on the job page, reduced bounce rates, and longer session times. It was successfully launched on the SERP and Homepage first. The next step is to roll out the same experience to additional page areas.